Valentine’s Day eCommerce: What To Sell And Which Niche To Use
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Valentine’s Day is absolutely the first big sales day after New Year, is all about showing appreciation for our loved ones. On this Day, both female and male consumers in the United States planned to purchase valentine gifts for their lovers. Your February revenue is all about the Valentine Day sales. If you are an […]
Valentine’s Day is absolutely the first big sales day after New Year, is all about showing appreciation for our loved ones. On this Day, both female and male consumers in the United States planned to purchase valentine gifts for their lovers. Your February revenue is all about the Valentine Day sales. If you are an eCommerce business owner, this is a great opportunity to consider making good sales for the beginning of the year.
Valentine’s Day is just right around the corner, we have built a list of the best present ideas for Valentine’s Day 2021 by analyzing trends. If you are looking for trend-ready products to sell on this special occasion, this blog is for you. Read it and pick one or maybe more of our product suggestions below for your store. Let’s start!
The POD market potential for Valentine’s Day in recent years
Celebrating love doesn’t come cheap in the 21st century, and we have the Valentine’s Day economics to prove it; Americans spent $21.8 billion on Valentine’s Day in 2021. COVID-19 comprehensively changed and made a significant turning point in customers’ shopping behavior. With the closure of many brick-and-mortar stores, customers are changing their shopping habits and gradually relying on digital platform channels to make purchases. In 2021, 38% of Valentine’s sales were made online, increasing from 32% the previous year, according to the NRF. This year, online is estimated the most popular Valentine’s Day shopping destination.
Top trending POD products to list on your 2022 Valentine campaigns
A T-shirt is one of the clothing items that never goes out of trend. Whether it’s a body-hugging t-shirt, cotton t-shirt, or graphic t-shirt, no matter what style it is, they have always dominated the trend all the time. Over the years, it has been on the list of must-have fashion items.
The data from Google trends shows that the public interest in t-shirts is definitely going to be increasing on Father’s Day months around the world. So, if you are searching for high-demand items for your online store, consider catching up the fashion trends by personalized t-shirts with eye-catching designs.
- Love Mug
When it comes to the best gift ideas for couples on Valentine’s Day, couple mugs are always on the list. Everyone including your customers would love to sip on their favorite drinks in a mug matching with their loved ones on such a romantic day like Valentine’s Day. You can list a couple mugs with a function that allows your customers to customize their names on the mugs.
If you are looking for a typical Valentine mug, Gearment Fulfillment has the one with a heart shape for couples only called Love Mug – signature product on Valentine’s day to every couple wanting to celebrate their love. z
Posters are the key when it comes to holiday decorations, you can see them everywhere. Look at the Google Trends chart below to see how interest in posters has gone up and remained stable over the year which means you can customize it to fit any season or occasion.
No matter what type of poster, when designing a poster, plan its design carefully. You will have a short amount of time to draw and hold your customers’ attention. Think about the one aspect of the information that must convey the message and plan your design around that.
- Pet bowl
It sounds weird, right? But, NRF noted that over 1 in 4 people – 27% will treat their pets to a Valentine’s Day gift. They also stated that on average each person has spent approximately $12.21 for their pets’ Valentines. So you don’t have to limit the items to sell on Valentines Day with the gifts for him or for her. Try to target other customer segmentations, such as pet owners who could be the potential customer for your eCommerce on this romantic holiday. Off them the Valentine related design pet bowls.
Puzzle is another potential product for your eCommerce store to quickly cash on Valentines Day this year. It can be games to reconnect or to spice up Valentine’s night. Offering personalized design for puzzles is also a good idea and make sure to add Valentine’s Day in their title, so customers can easily find them on your eCommerce store.
The symbol of Valentine’s day is the symbol of Love, here are some popular Valentine elements for your designs:
- Heart shapes/icon
Nothing represents Valentine’s Day more clearly than hearts. Depending on your design, you can use a little or a lot of hearts. This shape can apply to many types of products like posters, pillows, doormat, mugs, T-shirts, etc.
In Roman mythology, Cupid is the son of Venus, the goddess of love. He often appeared as a winged infant carrying a bow and a quiver of arrows whose wounds inspired love or passion in his every victim. When you love someone at the first sight, you probably saw Cupid.
Traditionally, the roses are considered the flower of love, which is why red roses are popular Valentine’s Day gifts. The number of roses would show how you express your feelings of admiration, respect, and devotion to your partner.
- Red lips
In the early 20th century, red lipstick was synonymous with power and strength. The women wear red lips showing how sexy they are. This is an excellent weapon of seduction excellence so using the symbol red lips is kindly popular for your valentine items for your online store.
- Valentine color theme
Obviously, red is the signature Valentine’s color. But related to the sweetie and long lasting relationship may have pink, purple and gold also. If you overdose with the red, you can think about another color in the palette for reference.
You should have enough information about Valentine and get a lot of ideas for your ecommerce store to make the most of this holiday season by now. Keep in mind that it’s never too early to start preparing for the most ecommercial day. The sooner you start planning with Gearment’s products, the more ready you will be when it comes to time to launch the seasonal promotions.